Case studies

Campaigns that moved the number.

Six campaigns across e-commerce, banking, fintech, retail and publishing — the objective, the setup on UC Ads, and the numbers that came back.

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AD · Masthead
Black FridayHomepage masthead · LATAM
Homepage Masthead
Speed Dial

Grow orders and market share through Black Friday — without letting efficiency slip.

Approach
  1. CPS buying — pay per completed sale, fed by CPC traffic from UC Browser homepage and search placements
  2. Homepage Masthead and Speed Dial on UC Browser
  3. DMP high-intent audience targeting
  4. Audience Extension to carry reach onto the open web, with CPC caps held per market
Results
+83%
Orders, YoY
+120%
GMV, YoY
+10%
11.11 AOV vs. monthly avg.
+20%
Black Friday AOV vs. monthly avg.
Browser-native intentSignals from search, navigation and shopping behaviour inside UC Browser.
Audience ExtensionOwned inventory → programmatic inventory
Conversion quality
Real-time ML
UC Browser O&O inventory

Scale everyday transactions worldwide while holding user quality and ROI steady.

Approach
  1. CPC-priced traffic from UC Browser owned-and-operated inventory into product and category pages
  2. Browser-native intent signals
  3. Audience Extension into programmatic inventory
  4. Real-time machine-learning optimisation of conversion quality, bidding per click on predicted order value
Results

Results for this campaign are pending confirmation and will be published here.

ScaleCost per application Last yearThis year BeforeAll audiencesPredictive 100 −31% −51% Predictive Audiences · Motion Ads · Maximize Conversions

Grow credit-card applications at scale — and bring total cost per application down at the same time.

Approach
  1. Predictive Audiences — modelled segments most likely to apply
  2. Motion Ads — animated creative built from the card assets
  3. CPL buying on completed card applications, with Maximize Conversions automated bidding
  4. Always-on CPC traffic from UC Browser feed and homepage placements into the application form
Results
Campaign scale, YoY
−31%
Total CPA
−51%
CPA on Predictive Audiences
Headlines × images × CTAsServed variant Start saving Adaptive Ads · DCO+ Personalised headline, image and CTA per impression

Become Egypt's number-one savings app — drive downloads with creative that adapts to every user.

Approach
  1. Adaptive Ads powered by DCO+
  2. Automatic testing of headline, image and CTA combinations
  3. CPC install traffic from UC Browser, personalised to the winning variant per user
  4. CPL buying on completed sign-ups, measured against a static image-ad control
Results
+20%
Conversion rate vs. static ads
+68%
Sales vs. static ads
+20%
ROAS vs. static ads

Why it matters. Creative automation moves acquisition for fintech in emerging markets — across the platform, adaptive creative averages +14% CTR and +30% ROAS.

ChannelsOne buyOutcome BVODAudioDisplayNative Unified frequency · 1P + 3P data +30% Site revenue Path-to-conversion · cross-device retargeting

Bring BVOD, audio, display and native into one buy — and measure their real contribution to site sales.

Approach
  1. First- and third-party data targeting
  2. Display, native and other channels bought together
  3. Path-to-conversion analysis and cross-device retargeting
  4. AI bid optimisation, audience prediction and unified frequency control
Results
+30%
Site revenue
+63%
Toy category traffic
979%
Display ROAS
980%
Native ROAS
320%
Site-wide purchase ROAS
−80%
Time to conversion, multi-channel users
PublisherDemand UC Ads advertisers Before · resellers & intermediaries After · direct supply path Programmatic web display 8.6× fill

Take intermediaries out of the programmatic supply chain to lift fill rate and web ad revenue.

Approach
  1. A direct supply path from Fox News inventory to UC Ads advertiser demand — resellers and intermediaries removed
Results
8.6×
Fill rate
+120%
Programmatic display revenue, 1 year

Why it matters. The clearest web-publisher monetisation story in the set — one change to the supply path, and a revenue result that maps directly onto it.

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