One ecosystem, four ways in
Each surface is shown close to how it actually looks to a user — pick one to see where your creative lives.
- Speed dial
Speed Dial tile
Permanent shortcut on the new-tab page — the desktop equivalent of the mobile shortcut grid, priced per-market for guaranteed placement.
- Masthead
Start-page masthead
Full-width banner above the fold on the new-tab/start page, the highest-visibility desktop unit.
- Display
In-page display
Standard IAB display sizes served across partner and content pages via programmatic.
- Sidebar
Sidebar panel
Persistent unit alongside browsing content on wider desktop viewports.
- Splash
Open-screen takeover
Full-screen brand moment shown the instant the app opens — highest single-impression impact on the surface.
- Masthead
Homepage masthead
Fixed banner across the top of the home screen, geo- and language-targetable.
- Shortcut
Sponsored shortcut tile
Permanent one-tap icon in the homepage grid, styled like the icons around it — built for install and traffic campaigns.
- Push
Push notification
Delivered to active users for retention and re-engagement sends.
- Native
In-feed native
Matches the surrounding article cards in size and format — built to perform inside a content-reading mindset, not interrupt it.
- Video
Pre-roll & mid-roll video
Placed against UC News video content, sold on completion and view-through metrics.
- Display
Programmatic display
RTB access to remaining feed inventory for buyers optimizing on their own DSP.
- Featured
Featured banner
Top-of-store placement for app and game launches, sold by market and category.
- Ranking
Boosted listing
An "AD" tagged row placed within category rankings — built for install-volume campaigns.
- CPI
Cost-per-install
Performance pricing for developers and publishers optimizing strictly on installs.
Creative gallery
How the same campaign can look across three format types.
Masthead banner
1200×280 · homepage top placement
Full-screen interstitial
1080×1920 · splash / transition moment
In-feed native card
Matches surrounding article dimensions
Why advertisers run on UC
What the platform gives you that a generic exchange can't.
Alibaba-grade targeting
Audience segments informed by Alibaba commerce signals — purchase intent, category affinity, spend tier — layered on standard browsing and geo data.
Content-native by default
Most inventory sits inside an active reading or browsing moment, so native and in-feed formats consistently outperform standalone banners.
Built for emerging markets
Deep, established reach across Southeast Asia, South Asia (ex-India), the Middle East and North Africa.
25-language localization
Creative, targeting and support adapted to local language and market convention, not machine-translated as an afterthought.
One buy, three surfaces
A single campaign can span the browser, the news feed and the app store — matching users at discovery, content and install intent in one flight.
Brand-safe by construction
Premium placements are first-party and manually reviewed; programmatic inventory follows the same standard.
The UC ecosystem
Three products, one audience, one media buy.
UC Browser
The core mobile browsing surface — where reach starts.
UC News
Content and video feed built into the browser experience.
UC Apps
App discovery and store, tuned for install campaigns.
UC Ads platform
Self-serve programmatic access plus managed campaign support.
Trusted across categories
A sample of the industries running active campaigns on UC.
Frequently asked
What most advertisers ask before their first campaign.
Self-serve programmatic access has no minimum. Managed premium placements (masthead, splash, featured) typically start at a monthly commitment your account contact can confirm by market.
UC Ads integrates with AppsFlyer, Adjust and Singular for install and event-level attribution across all three surfaces.
Active coverage spans Southeast Asia, South Asia, the Middle East, North Africa and Latin America. India is currently not served, following the 2020 government restriction on the app.
RTB inventory across News and Browser is available on standard CPM auction dynamics through your DSP of choice, or direct via the UC Ads self-serve console.
